As a Salt Lake City-based PR firm, we frequently manage regional campaigns outside of Utah. This week we worked with a partner to announce VanTrust Real Estate's groundbreaking of Rio Del Oro Business Park, a new Class A industrial development in Rancho Cordova, California.
The work included developing the story, targeting the Sacramento market, distributing the news more broadly, and now tracking where it lands and the audiences it reaches.
It's always interesting to watch a story move. Particularly when working in a market outside your own backyard. But the real value is making sure the right stories reach the right audiences, helping to tell your client's story and position them well in the markets where they do business.
